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TINE AS Norway


The Norwegian dairy giant has built a direct vending machine distribution channel from the producer to the consumers.

Delivery project
Mecsel was chosen to implement the goal of the Tine dairy to sell dairy products directly from the manufacturer to the consumer. The only payment instrument used in schools are student cards instead of cash, as well as credit and debit cards in public places for the general public.
The aim of the delivery project was to provide consumers with a reliable and easy to use automated service. This was implemented in cooperation with Mecsel® Smart telemetry equipment, Mecsel SaaS telemetry and payment services.

Pupil can buy healthy dairy products from snack vending machines. The parents of pupils purchase the service in advance via an online store and are able to monitor its use.
Tine takes care of filling the machines with up-to-date information provided by the system.

Utilizing IT technology
Tine has use of the latest IT technology applied to the automated environment.
The vending machines are monitored on a continuous online basis, each automated graphical product chart can be remotely viewed and monitored. The electronic prices of the products can also be changed remotely. Sales data is collected remotely and can be used to compile route plans and fill-in plans.
The right product is delivered at the right time to the right vending machine. The product sell by dates and the availability of the products can be taken care of. Vending machines that operate through electronic money are also cheaper to run when there is no requirement to function with physical money, as well as the service and maintenance that is necessary.
Tine’s maintained vending machine operation is an example of how to get a self-service channel to work directly from the producer to the consumer. It has taken care of the two most important elements, the ease of purchasing and the reliability of the service.

The sales service has been greatly taken on board by the users. Mecsel Oy strives to support its cooperation partners with new innovations. Tine is an ambitious and quality-conscious company that wants to disseminate the teaching of new generations to use diverse dairy products and ensure their easy access.

Oy Sinebrychoff Ab, the Finnish Carlsberg Company enabled mePay™ phone App in vending machines


The introduction of mobile phone payments
Carlsberg company Oy Sinebrychoff Ab in Finland has taken mePay™ mobile phone App into use in all their sales vending machines in Finland. Due to the entire package implemented by Mecsel Oy, the consumer can now buy, for example, Coca-Cola from vending machines, quickly and safely using mobile App!

The benefits of mobile payments to Consumers
Mobile payments are performed either via a mePay™ smartphone App or by a mePay SMS message. The smartphone app can be downloaded for free from the Google Play Store and Apple stores. The payment via SMS message is made in accordance with the instructions of the vending machines.

With the mobile phone payment, consumer will always be able to purchase drinks, without worrying about cash. Various payment options allow the consumer to decide where the actual payment for the product should be directed. The most popular smartphone application options are credit or debit cards. With an SMS payment, the purchase will be charged on the consumer’s phone bill. With smartphone application payments, the consumer only pays the costs that are notified on the vending machine, with no additional charges.

Due to the location intelligence of the application, the consumer can verify the location of the nearest vending machine to him or her. The application allows the consumer to choose the most suitable payment method for each case. E.g. car washing, parking or refuelling can be made with a business card, and, for example, personal purchases, such as soft drinks, can be made by using one’s own personal card at vending machines. The consumer can easily obtain receipts for all purchases from the consumer’s personal MymePay – portal.

The benefits of mobile payments to Merchants
Sales increases at unattended payment locations, such as vending machines, when mobile phone payment options allow consumers to purchase products or services in precisely the payment method they desire. The vending machines provided with Mecsel’s solution are in constant online contact with the server, whilst sales tracking, as well as sales settlements, take place automatically, without the trouble of expenses concerning the handling of cash.

mePay™ application as an interactive marketing tool
The software provides corporate companies with unprecedented opportunities for active interaction with the consumer. The application allows, among others, targeted campaigns, product launches or discount codes to be directed towards consumers. The software also enables a loyalty and bonus system without the need for a card.

Mecsel Oy
Mecsel Oy is Finland’s leading company involved in the supply of unattended payments, vending machine telemetry and Vending Management System. Mecsel solutions contain either partial deliveries or complete systems including; telemetry appliances, payment solutions, data connections, server solutions and software.

For more information of the most advanced unattended payment App in the market please contact Jyrki Virtanen on +358 400 447398 or


Mecsel Watch gets delivered to Sinebrychoff


Oy Sinebrychoff Ab, a Finnish Carlsberg Company, has taken a major step forward in streamlining and optimizing their unattended vending operations by deploying Mecsel Watch –Mecsel’s vending management system-.

The scope of the project included the monitoring and managing of Sinebrychoff’s unattended vending fieldbase, stock, re-filling schemes, staff, vehicles, cash flow and cash reconciliation, and its corresponding integration to the company’s existing SAP ERP system.

Thanks to the new system, Sinebrychoff is now able to plan site visits and servicing proactively, which has resulted in increased product availability and greater levels of consumer satisfaction.



Mecsel Oy is proud to announce the launch of Mecsel® Smart’s Blue Line. The new blue line introduces a powerful internal “watchdog” process that monitors the well-functioning of all components of the unit’s firmware and SW applications, resulting in much greater performance. Mecsel watchdog is also capable of resolving issues that may arise with host terminals.

The “watchdog” loom currently in use for Mecsel® Smart’s brown line is no longer required for the vast majority of site applications, saving in accessories (the loom) and freeing one RS232 port that can be now used for additional communication purposes.

“The unattended environment demands deep and clear knowledge and skills on different areas like handling mobile and fixed online, vending protocols and control of use cases in vending, parking, carwash” mentions Jyrki Virtanen, Mecsel’s Managing Director. “Behind the proven success of the company’s flagship product -Mecsel® Smart- is the know-how we have developed by continuous innovations and field experience”, he adds.smart_blueline

As per its name, Mecsel® Smart’s Blue Line units will be easily recognised in the field by its distinctive blue casing. All new model of Mecsel® Smart are tohough backwards compatible.

Mecsel Oy Ltd is a pioneering company within the mobile phone-based payment sector in the Nordics. Mecsel’s solutions have enabled consumers to pay at more than 6,000 unattended vending machines by means of the -now obsolete- service numbers and SMS since 1997.

For more information please contact Jyrki Virtanen on +358 400 447398 or

Norpay AB joins Mecsel Oy as distribution partner of smart phone-based payment solutions in Sweden


Norpay joins Mecsel as distribution partner of smart phone-based payment solutions in Sweden

Mecsel Oy and Nordic Payment Solutions AB –Norpay- are proud to announce a new distribution partnership that will see Norpay distribute Mecsel’s smart phone-based payment solution in Sweden. The new partnership is expected not only to create a win-win situation for both companies but to deliver significant value to unattended automated retailers and consumers, following the latest trends in smart phone adoption in the world.
At the core of this partnership sits Mecsel® Smart, an advanced and powerful telemeter capable of hosting closed-loop vending, telemetry, and smart phone-based public cashless payment applications at the same time. The other key component of the partnership is Mecsel® mePay, a smart phone payment solution that comprises of Mecsel® mePay smart phone App and Mecsel® mePay risk management payment gateway.

Jyrki Virtanen the Managing Director of Mecsel Oy tells about the new contract:
“Norpay AB is a well-established company focusing on the Swedish unattended payment market. The contract between our companies forms a very solid basis to enable systematic marketing of Mecsel product range in Sweden. Swedish consumers are known to be very keen in adopting the latest payment technologies, and the use of cashless payment methods seem natural for them. Norpay’s skills and attitude to handling systems sales and technical support makes them an ideal partner to us”.

“Nordic Payment Solutions (NorPay) is proud to join into partnership with Mecsel Oy. We know the people at Mecsel since many years back and can verify their deep knowledge, their quest for quality and their commitment to the unattended payment industry. The new, state of the art products for mobile payment is now to be released by Mecsel continue Finland’s proud tradition to be a forerunner in mobile technology. We at NorPay are extremely glad having the honour of adding these exciting products to our portfolio. The Swedish market for unattended payment is well advanced so these new products will be the perfect choice for our demanding customers.”

Nordic Payment Solutions (NorPay) is focusing on unattended payment market. The is vision to support companies to improve profitability and achieve more effective payment processes. Norpay is partner with some of the leading manufacturers of payment systems.

Mecsel Oy is a pioneering company within the mobile phone-based payment sector in the Nordics. Mecsel’s solutions have enabled consumers in Finland to pay at more than 5,000 unattended vending machines by means of mobile payment since 1997.
For more information please contact Jyrki Virtanen on +358 400447398 or

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